책소개(연구내용)

1)마을미디어의개념과문화적의미연구

○ 마을미디어의 개념 정의와 마을미디어 등장의 문화적 의미에 대한 연구가 필 요. “마을미디어”(village media) 개념은 미디어 연구에서 공식적으로 사용하 지 않는 개념으로 새로운 정의 필요
○ 마을의 미디어 : 마을미디어는 마을이라는 특정한 지리적 공간 안에서 미디 어의 역할과 의의에 따라 정의할 수 있음. 마을의 미디어는 기존의 거대한 형태의 방송국이나 전국 신문이 포괄하고 있는 지리적 범위와 다른 공간을 가지고 있음
○ 미디어 속의 마을 : 미디어가 재현하는 마을은 지리적 범주를 가지고 있으면서, 동시에 거주 단위에서 살고 있는 시민들의 주체성을 포함하기도 함. 미디 어 속의 마을의 의미에 대한 개념 정립 필요
○ 미디어 환경의 변화와 시민들의 미디어 소비 패턴의 변화 : 소셜 네트워크 중심의 미디어 환경의 변화와 시민들의 미디어 소비 패턴의 변화들이 마을미 디어에 어떤 영향을 주고 있는지에 대한 이론적 검토 필요
○ 미디어의 생산적 활용을 위한 시민문화의 새로운 관점 제시 : 마을미디어는 시민들의 미디어 리터러시(Media Literacy)를 높이는 목표를 가지고 있음. 따라서 시민문화의 형성에서 미디어 리터러시의 필요성과 교육의 의의 등에 대한 검토 필요
○ 마을 공동체와 미디어 활동의 관계 정립 : 마을미디어는 마을공동체라는 좀 더 넓은 범주의 과제들 안에 포함되어 있기 때문에 미디어활동이 마을공동체 활성화에 어떤 영향을 미칠 수 있는지에 대한 연구 필요

2)마을미디어사례분석

○ 시민 미디어 활동의 사업에 대한 분석과 평가
○ 서울시가 추진한 그간의 마을미디어 사업의 내용과 평가 (2014년 기준. 서 울마을미디어 지원센터 선정사업, 마을미디어교육사업, 마을미디어공방활동지 원사업, 서울마을미디어한마당 개최사업 등)
○ 해외 마을미디어 관련 혁신 사례 제시 (세계 라디오공동체연합, 미국로체스 터, 영국 토트네스, 일본 마치스꾸리 등)

3)마을미디어사업의방향과조건

○ 마을미디어 사업의 주요 발전 방향과 비전 제시   ○ 마을미디어 사업의 중장기 발전계획에 고려된 조건 검토 (시장공약, 서울시 문화정책, 미디어 환경 변화, 미디어 활동 현황 등)

4)마을미디어사업활성화추진과제

○ 마을미디어 사업 추진 영역 분류 : 마을미디어 기반조성, 마을미디어 교육프 로그램, 마을미디어 인력양성, 마을미디어 홍보와 시민참여, 마을미디어 사업 연계 방안 등 제시
○ 분류된 영역 별로 세부추진과제 제시
○ 추진과제의 추진주체와 배경, 사업내용, 기대효과들을 명시

5)마을미디어활성화를위한중장기로드맵

○ 마을미디어 사업 활성화를 위한 5개년 계획 수립(2015-2019년도) ○ (사례예시) 3대 방향, 5대 지원과제, 20대 세부추진과제들로 로드맵 작성 ○ 마을미디어 사업 활성화 비전 제시와 추진주체, 추진과정 등을 일목요연하게 볼 수 있도록 마을미디어 사업 비전 다이어그램 제시

6)추진계획과소요예산

○ 마을미디어 활성화 5개년 계획의 추진과정과 추진방식 등 중장기 계획을 표 로 제시 ○ 해당 사업에 필요한 소요예산 제시

목차

1 연구개요
1-1.연구목적·······················································································
1-2.연구배경·······················································································
1-3.연구내용·······················································································
1-4.기대효과·······················································································

2 마을미디어개념과현황
2-1.마을미디어개념과정의·····························································
2-2.마을미디어사업정책환경분석·············································
2-3.마을미디어현행사업평가·······················································
2-4.마을미디어마을별사례평가···················································
2-5.마을미디어사업의해외사례평가··········································

3 마을미디어활성화방향과추진과제
3-1.마을미디어활성화의추진필요성과배경······························
3-2.마을미디어활성화3대기본방향
3-2-1.시민의능동적참여확대··························································
3-2-2.지역공동체문화활성화·····························································
3-2-3.기반조성강화··········································································
3-3.마을미디어활성화6대추진과제
3-3-1.시민미디어교육확대·····························································
3-3-2.매체별시민참여활동지원·······················································
3-3-3.마을미디어콘텐츠활용지원····················································
3-3-4.마을미디어네트워크구축························································
3-3-5.마을미디어인프라조성····························································
3-3-6.마을미디어제도기반마련·······················································

4 마을미디어활성화세부추진과제
4-1.맞춤형마을미디어교육프로그램활성화······························
4-2.마을미디어교육전문인력양성···············································
4-3.마을미디어동아리활동,방송국,방송채널,신문제작활동지원····
4-4.마을미디어청년사회적기업연계··········································
4-5.마을미디어고유콘텐츠제작지원및주류미디어공적감시활동···
4-6.마을미디어콘텐츠유통 · 배급활성화····································
4-7.창의적마을정보네트워크구축·············································
4-8.마을미디어연합활동및페스티벌지원································
4-9.마을미디어종합지원센터설립및권역별센터지정·········
4-10.마을미디어장비및공유미디어기술개발지원···················
4-11.마을미디어확산을위한제도지원및조직개편···············
4-12.마을미디어여론홍보를위한연구지원································

5 마을미디어활성화추진체계와소요예산
5-1.마을미디어연도별발전계획·····················································
5-2.마을미디어활성화추진체계와일정········································
5-3.마을미디어활성화소요예산·····················································
부록:참고문헌···········································································

만든이

  • (사)문화사회연구소

마을미디어 활성화를 위한 중장기 계획 (2014)다운로드

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